Dr. Cary A. Greenwood, APR, Fellow PRSA, is Associate Director for Public Relations Research for the Debiasing and Lay Informatics (DaLI) Lab at the Center for Applied Social Research at the University of Oklahoma. She has a Ph.D. in communication from the University of Oregon, an M.F.A. in creative writing – fiction from Eastern Washington University and a B.A. in journalism from the University of Oklahoma. She is Accredited by the Public Relations Society of America and is an elected member of the PRSA College of Fellows.
Dr. Greenwood has extensive experience in public relations, including 17 years in corporate public relations and governmental public affairs management. Her skills include strategic communication planning, issue management, public relations campaign development and implementation, media relations, crisis communication, speechwriting, investor and financial communication, employee communication, customer communication, Internet management, publications, budgeting, performance planning and measurement, and staff development and training.
Dr. Greenwood has taught public relations campaigns, crisis communication, case studies and writing for six years at the university level. She is under contract to Routledge for a soon-to-be-published book on whistleblowing in corporations, Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing. She studies corporate ethics and compliance, corporate social responsibility, relationships between organizations and publics and whistleblowing. Her work has been published in the Journal of Public Relations Research, Public Relations Review, Communication Research Reports, the Journal of Public Affairs and Journalism History.
During her eight years in management with The Washington Water Power Company, Dr. Greenwood developed and implemented successful strategic communications plans for a two-year centennial celebration, the relicensing a hydroelectric generating facility, plant dedications, a corporate downsizing and the purchase and sale of subsidiary operations. She also developed and implemented successful crisis communications plans for double-digit rate increases, electromagnetic fields and deaths from electrocution, explosion and drowning.
Among her accomplishments as Communications Manager for the Oregon Department of Revenue were successful strategic communications plans for internal communications, tax programs and the agency’s website. Among her accomplishments as Public Affairs Director for the Oregon Department of Forestry were successful strategic communications plans for state and private forest management programs, the fire program and the agency’s website. She also developed and implemented successful crisis communication plans for wildfire emergencies, tree-sitters on state forests, Y2K and debris-flow landslides.