Campaigns

This capstone course will cover freedom of expression, the diversity of media audiences, and ethics in media advocacy campaign planning. It also will teach students to present images and information well to “clients” and other publics, think creatively and analytically, research by rigorous methods, write clearly and accurately, evaluate content quality, compute, interpret and report basic math and statistics, and process information using technology. Students will be given the opportunity to synthesize and apply theories, principles and skills from previous PR courses to real-world situations and to their own PR campaign for a client.

PR4740 PR Campaigns Syllabus

Public Relation’s Campaign clients have included:

Rutherford County Solid Waste Department  , Spring 2014

National Greyhound Association  and American Greyhound Council , Fall 2014

CSI FIRE , Spring 2015

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